Lead - Product Strategy - IT/SaaS

Product Strategy Lead

- Responsible for building, defining a robust GTM strategy across products.

- Outlining product vision, extended roadmap, internal and external positioning, pricing strategies and promotion

- Set up a strong market and technology research division that builds and validates the product strategy

- Is able to guide the product managers, integrates his understanding of the market landscape with the end user personas to create unique forward looking product portfolio

- Define the SaaS strategy for each product - User persona, pricing strategy, channels and marketing effectiveness

- Conducts SWOT analysis, trend assessments of core technology and competition

- Partners with leadership team in creating growth opportunities, identifying white spaces, newer segments, potential partnership opportunities

- Actively contributes to thought leadership - assessments, blogs, white papers, conference participation