Lead - Product Management - Technology Firm

1. Single system with all marketing relevant attributes about existing & prospective customers

2. Automated processes that continuously collect & calculate relevant attributes about customers & prospects from first, second & third-party data sources

3. Every digital or physical engagement of a user shall result in enrichment of his profile in the platform

4. Provide tools that allow a marketer to easily segment the user base by dimensions that are of interest to him

5. Provide tools to easily & accurately target audiences & personalize services.

6. Single system for creation & curation of all physical & digital creative assets used for Marketing Purposes

7. Single system for creating and executing campaigns across all digital channels

8. Automated & real-time tracking of campaign performance - across all channels

9. Provide interfaces & APIs that allow offering all of the above as a service to external brand partners