Director at HR Consulting Firm
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Lead - Product Management - Technology Firm (5-12 yrs)
1. Single system with all marketing relevant attributes about existing & prospective customers
2. Automated processes that continuously collect & calculate relevant attributes about customers & prospects from first, second & third-party data sources
3. Every digital or physical engagement of a user shall result in enrichment of his profile in the platform
4. Provide tools that allow a marketer to easily segment the user base by dimensions that are of interest to him
5. Provide tools to easily & accurately target audiences & personalize services.
6. Single system for creation & curation of all physical & digital creative assets used for Marketing Purposes
7. Single system for creating and executing campaigns across all digital channels
8. Automated & real-time tracking of campaign performance - across all channels
9. Provide interfaces & APIs that allow offering all of the above as a service to external brand partners
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