Lead - PR/Marketing Communication - Online Wholesale eTailer

Job brief:

Seeking a Public Relations Manager to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities:

- Develop a marketing communications plan including strategy, goals, budget and tactics

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Coordinate all public relations activities

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles and keynote presentations Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorship and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements:

- Proven working experience in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

- Exceptional writing and editing skills

- Solid experience with social media including blogs, Facebook, Twitter, etc.

- Event planning experience