Lead - Performance Marketing - Pharma

Performance Marketing Lead

- Build a strong Paid Acquisition strategy to help the brand reach its target audience ata scale to deliver growth with profitability.

- Solid understanding of cross-channels like Google, Facebook, Criteo, LinkedIn, Affiliate, Influencer marketing etc.

- Work with partners and stakeholders to drive analytics first approach to media spends by building media models to isolate, attribute, and evaluate effectiveness of media choices.

- Monitoring business metrics on a weekly basis- CAC, LTV, ROAS, CM2, % repeat etc.

- Developing and managing digital prospecting & remarketing campaigns to drive strong return on investment and efficient CAC.

- The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.

- The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.

- Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights.