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05 Jun 2023

28/03 HR
HR Consultant at COE Solution Posted in
Sales & Marketing Jobs

28 Mar 2023; Job Code: 1239599; Location: Mumbai/Delhi NCR

Views:431 Applications:115 Rec. Actions:Recruiter Actions:26

Lead - Performance Marketing - Internet/Online (5-7 yrs)

Mumbai/Delhi NCR Job Code: 1239599

Performance Marketing Lead

- Being responsible for the lead acquisition pipeline and setup - including monitoring and optimizing our performance marketing campaigns on Google, Linkedin, Facebook, Instagram, YouTube, and WhatsApp.

- Owning mid- and bottom-of-funnel cross-channel nurturing via paid ads to drive conversions; building custom audiences and monitoring website tracking to grow our retargeting base

- Identifying new opportunities and new performance marketing channels to test and validate as potential Lead sources

- Evaluating the performance of ongoing campaigns based on KPIs and creating reports on GA4, Google Data Studio (CPC, CPL, ROAS, CAC: LTV, Cohorts, etc.)

- Collaborating with our Sales Ops team on form tracking and lead prospecting strategy

- Working closely with our designers and copywriters to deliver best-in-class ad creatives, ad copies, and landing pages

- Researching current trends and developments in B2B marketing and bringing your own ideas into daily work processes and new projects

- You would be end-to-end responsible for running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.

- Work with cross-functional teams (Product, Customer Services, Pre-Sales) to establish growth strategies to support our revenue goals.

Responsibilities:

- 5+ years of Performance Marketing experience.

- Should have gained experience with scaling performance marketing programs across different countries and geographies.

- Hold experience in Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, Linkedin Ads, Google Analytics, Google Tag Manager, and Google Data Studio.