Lead - Performance Marketing - HealthTech

About the Company :

- Health-Tech firm with over 2 million subscribers on the App.

- Product coverage of 1500 cities & business volume growing 4x

Job Role : Lead Performance Marketing

Location : Gurgaon

Role contour :

- Managing all Performance/ ROI Driven online marketing, includes, but is not limited to SEM, SEO, Affiliate programs, Mobile marketing, Social Media Acquisitions, Email marketing, SMS marketing. Experience in Amazon is a plus.

- Lead initiatives to define and improve funnel conversion from all paid and free digital channels including PPC, Display, SEO, DSP, Affiliates and more. This will include new customer acquisition and retention.

- Key deliverable will include growth in traffic, conversions, downloads and revenues from the online medium for respective categories. Experience in tools like Branch, Appsflyer etc

- Work closely with other functions - category management, marketing, customer service & sales to plan and execute digital marketing campaigns.

- Track, measure, and revise campaigns based on rigorous data analysis to further optimize ROI on spending

- Planning and executing digital campaigns: Search, Display, Social, Organic

- Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.