Executive - Recruitment at V5 Global
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Lead - Performance Marketing - Gaming/Entertainment/Media (6-10 yrs)
Looking for a Performance Marketing person for a gaming organisation.
Industry Preference: Gaming/Entertainment/Media
- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.
- Optimising campaigns across multiple channels to deliver the best return on investment
- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
- You write content for marketing ads, campaigns and landing pages
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- You build and run A/B tests across landing pages and the homepage