Lead - Performance Marketing - eCommerce - IIM/MDI/ISB/FMS

Responsibilities :

- Be responsible for optimizing acquisition cost while maximizing ROAS for a key vertical of the business

- Devising and executing strategies across various channels to minimize CAC maximize ROAS

- Ensure process improvements proactively and improve operational efficiency

- Gathering data-driven insights into campaigns and consumer behavior and implementing the learning

- Developing and executing new and innovative strategies for consumer acquisition

- Continuous experimentations and running A / B Testing on campaigns, messaging and targeting to improve ROI

Desired Qualification:

- 5+ years of experience in Performance Marketing.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

- MBA, B.Tect from tier 1 institutes.

- Should have experience in media buying, SEO,SEM, Ecommerce Marketing.