Lead - Performance Marketing - Consulting Firm

What is the job like?

We are looking at beefing up our Performance Marketing to join our diverse global team and drive the core focus on Performance Marketing & Growth strategies.

In this role, you will own and create the roadmap for building, implementing, and executing best-in-class Performance Marketing strategies across all channels, and uncovering new ways to drive customer acquisition, set up the required strategies in place, collaborate with senior stakeholders, and drive implementation through a dynamic team spread across multiple locations.

- Brainstorm new and creative growth strategies.

- Work on building the go-to-market strategy for new channels, verticals, and work closely with leadership to help scale business.

- Apply data-driven insights to drive performance marketing strategies across all channels.

- Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.

- Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.

- Analyze the market, competitors, and audience- providing actionable insights

Job Details : 

Location : Mumbai

Reporting to : Director

Business : Apps and Affiliates

Role : Open, Depends on discussion

Timings : 2pm to 11 pm

Roles and Responsibilities :

- Driven by numbers and bring actionable insights to the table to grow traffic by integrating diverse data from multiple sources and communicate the same to the leadership team.

- Deep understanding of business models, monetization strategies and end marketing goals.

- You can collaborate with the creative, tech, business development & data team to build effective products as per the market need and effectively map them to the target audience.

- Your key responsibility is to achieve periodic performance marketing goals at an optimal cost across multiple sources - Search, Display, Social, Native, Programmatic and Affiliate platforms.

- Lead performance marketing strategy with direct responsibility for strategizing all aspects of digital campaigns: campaign conceptualization, to research, account structuring, Ad Rank improvisations, conversion funnel optimization & Reporting.

- Drive campaigns from planning to execution and beyond to meet key performance metrics.

- Own user acquisition metrics to achieve weekly, monthly, and quarterly revenue goals across platforms - Web and Apps, for your product portfolio.

- Lead & optimize media buying decisions by using vast sources of data: campaign reports, internal databases, competitor analysis, and market intelligence.

- Be at the forefront of the latest Ad tech developments, DSP's algorithms, Product research & market opportunities to diversify & scale the business

Who should apply for the role?

- Freedom to dictate performance marketing strategies & develop plans to acquire new customers

- Opportunity to leverage your expertise in performance marketing combined with strong analytical skills to scale new and existing businesses for greater commercial success.

- Helping us scale to a multi-million-dollar business by leading a team to optimize complex ad campaigns and deliver results

- Hire and train a team of performance marketers while also being hands-on with every aspect of augmenting ROI.

- Lead, motivate, mentor, and grow the performance marketing function

- Drive and execute large campaigns.

- Collaborate with the creative, tech, business development & data team to build effective products as per the market need.

Qualification & Experience?

- Preferably post-graduation degree and experience in e-commerce/ Ad Tech or Ed-Tech companies.

- 5 to 7 years experience in performance campaigns (apps, lead generation)

- Proficient with media buys on AdWords

- Strong numerical orientation and proficiency in advertising metrics

- Creative thinker who can prepare creative ad-buying strategies

- Data-Driven

- Strong analytical skills and data-driven approach to decision-making

- Strong organizational skills with the ability to manage large no. of campaigns

- Experience in managing the US spends preferred

- Research and leverage industry trends and competitive analysis to inform performance marketing strategies.

- Ability to pitch findings and ideas to stakeholders

- Juggle between multiple projects, ability to prioritize and meet deadlines