Lead - Performance Marketing - BFSI

CheQ - Performance Marketing Lead

Job Description : Performance Marketing Lead

About CheQ :

CheQ is a consumer-facing app that aims to solve the gaps in the existing <XYZ-> eco-system of credit products. CheQ aims to solve these challenges through its app, to become India's most rewarding, convenient & safest platform.

- More when we talk to you

What You'll Be Doing :

- Responsible for owning acquisition, strategizing and executing media plans to audience segments at every stage of the conversion funnel to drive revenue.

- Create and deploy the performance marketing strategy and execution plan while managing execution of campaigns across paid search and paid social programs, including developing and managing digital prospecting and remarketing campaigns.

- Manage budgets and campaigns across all digital channels to drive exceptional return on investment and drive continued optimization of those campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc.

- Partner closely with the marketing team and key stakeholders on conversion rate optimization (CRO) projects and also both on-page SEO and off-page SEO for the company.

Qualifications :

- 8+ years of experience in a performance-driven marketing role building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

- A solid expertise in campaign and channel analysis and reporting, including Google Analytics, Google Adwords, and SEM Rush experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.