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HR

HR Manager at Right Brain Recruitment

Last Login: 25 May 2024

Job Views:  
729
Applications:  267
Recruiter Actions:  211

Job Code

1410153

Lead - Performance Marketing - BFSI

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10 - 14 Years.Mumbai
Posted 1 week ago
Posted 1 week ago

Lead Performance Marketing


- Responsible for setting the overall organization-wide Performance Marketing and Acquisition- Strategy, including planning, budgeting, reporting and execution across paid biddable & RTB/other digital channels like Google Ads, FB and tech partners.

- Create and implement digital marketing strategies to drive conversions and revenue- Own & deliver on user growth targets.

- Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and other primary metrics - Set up attribution models, multi-channel tracking and quality.

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.

Desired Profile:

Educational Qualification: Graduate/Post Graduate

- Well-versed in performance marketing, conversion, and online customer acquisition- Experience with website analytics tools (e.g. Google Analytics, Appsflyer, clevertap)

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Posted By

user_img

HR

HR Manager at Right Brain Recruitment

Last Login: 25 May 2024

Job Views:  
729
Applications:  267
Recruiter Actions:  211

Job Code

1410153

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