Lead - Performance Marketing

Experience : 3 to 6 years

Responsibilities :

- Develop and oversee overall performance marketing strategy

- Must have had the experience of handling at least 50 Lakh monthly budget.

- Must know how to reduce CAC

- Must be proficient in Google Analytics, FB Marketing.

- Manage Google Analytics to track and measure all marketing campaigns

- Should be able to coordinate with Digital Marketing Agencies.

- Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

- Must have experience in handling the performance vertical.

- Manage paid listings on third party websites and media partners

- Develop and oversee email marketing and marketing automation strategy

- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams

Qualifications :

- Should have prior experience in performance marketing.

- Should have prior experience in handling the performance vertical.

Company: a community-based Series A funded company that helps to connect consumers, resellers, and farmers for bringing fresh produce to the doorstep.