Lead - Offline Marketing - BFS

1. Identify gaps, needs and create the set of possible routes for stakeholder outreach

2. Understanding of Utec as a phygital platform, be conversant with the offerings, new services and how they add value to the ecosystem.

3. Coordinate for Brand and Positioning strategy with the Creative and Media Agencies to assist in creating year-long visibility schedule

4. Planning and execution of collaterals and Giveaway requirements to ensure market level brand awareness and association

5. Campaign Performance and Follow-up process creation to ensure monitoring of viability and customer delight

6. Generate marketwise trends and requirements of collaterals for the brand

7. Create briefs and engage with agencies for annual brand plan, campaigns and activations ensure brand communication and salience as per the Brand Plan, ensure that the briefs are sent real time as the insights are received - in order to rollout creatives that are time-relevant.