Lead Nurturing Specialist - Marketing Program Management & Projects - Insurance

JOB RESPONSIBILITIES:

- Lead Nurturing Specialist is a marketing professional who is specialized in lead nurturing with a goal of converting sales leads into customers.

- Lead Nurturing Specialist is responsible for handling all inbound traffic, converting that traffic into new leads and providing regular reporting activities.

- Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company

- Establish closed-loop analytics to understand the metrics at which our inbound marketing activity turns into customers, and continually refine our process to convert customers

- Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action

- Optimize marketing automation and lead nurturing processes through email, content, landing pages and social media channels

- Monitor industry trends, competitive intelligence and market conditions

- Keeping abreast of new trends and apply best practices in inbound marketing

- Collaborate effectively with stakeholders across teams

WORK EXPERIENCE:

- 6-10 years working in marketing communications and lead nurturing roles.

Must Have:

- Marketing Team experience + worked as a Lead Nurturing Specialist Communications Manager/Brand Manager Experience

- Should have worked on a communications software such as Adobe, Unica, SalesForce, Gamooga, Netcore etc

- Should have managed end to end Whatsapp campaigns

Good To Have - Should have worked on Whatsapp Bot Set-ups, Bot training or in AI