Lead - National Marketing - Agri

This role is with a leading player in the Agriculture industry which is a well-established brand and a market leader in hybrid seeds.

The Marketing lead will be responsible to create a roadmap for all marketing initiatives supporting sales and brand building of the company. He/She will be responsible for building and managing the marketing budget and plan and meeting the financial goals to meet sales volume.

This is a PAN India role which would require you to travel extensively but is based out of Tamil Nadu (non-negotiable).

Please note this role requires a graduate in Agri and MBA in Agri with 12 years of experience.

Key Responsibilities will include:

- Ensuring Sales Volume are met through marketing initiatives

- Managing the team and ensure the team meets the market share region wise.

- Reducing the overall Marketing Expenses

- Bringing about savings in Market Funding

- System /Process Orientation: Setting up SOPs for sales and Marketing organization including SOP for customers database and telecalling.

- Marketing initiative-new approach implementation.

- Market research study -our products, competition analysis and report.

- The person needs to be very focused on customer service.

To fit the bill, you must be:

- B.Tech (Agriculture) or B.Sc with MBA/PGDM (Agri-Business preferred) from a top B school in Agriculture marketing

Desired Experience:

- 11 years of experience of working in agri input industry

- Strong experience of running marketing team for a leading agri company

- People management skills

Desired Competencies:

- Effective communication skills

- Good Coordination skills

- Ability to travel extensively

- Experience in managing stakeholders

Interested please write to us with a cover note on how you think you would be the most suitable candidate for this role. Please do ensure the key criteria are met and you have a strong storyline for the same. Please dont forget to mention your current CTC.