Lead - Marketplace - Retail

Job Opening for Lead-Market Place with Retail Luxury Brand based at Mumbai

- Responsible for brand P&L and developing the overall strategy relating to eCommerce/marketplace. Own revenue and profitability targets on eCommerce/marketplace, driving business growth, and category share

- Identify and develop a pipeline for new marketplace partnerships relevant to our brand vision and fit.

- Designing and executing online specific campaigns, including on-site properties, performance marketing activities, specific targeting etc to maximize growth.

- Develop insights into latest consumer shopping trends, competition products and campaigns to identify assortment gaps & selection and plan effective branding strategies

- In partnership with marketplaces, develop and leverage digital levers - UI/UX, Marketing banners, Assortment and product sequencing, personalization etc.

- Work closely with brand marketing team for product cataloguing, brand visibility, brand awareness and digital marketing.

- Work closely with marketplace team for benchmarking and measurement to increase conversions, cross-sell, drive platform specific influencer activities, and focus on upselling

- Monitor and create actionable plan on customer insights and trends on the e-commerce channel. Create a culture of continuous improvement, constant testing, and transparency

- Product listing, maintain price parity, analyzing customer performance and take actions towards improvisation.

- Develop processes and system along with accounting, financial and commercial team to enable omnichannel commerce

- Preparation of various quarterly and annual reports or review presentations on the respective product group's performance for management review.

- Growth hacker at the core - Responsible for performance marketing, improving conversion and sales through analytics, paid media campaigns

You need to have :

- 6-8 years of relevant impactful experience in Lifestyle or New Age brands OR

- Candidates with lesser experience should be at Lead - Marketplace position for at least 1 year

- Managing own brand business on marketplaces (managing own e-commerce platforms will be an added advantage) or

- Managing brand/categories within a marketplace

- Strong analytic skills along with superior understanding of ecommerce business, digital marketing, business negotiations and relationship building

- Preferred experience in luxury e-commerce, marketplace, loyalty marketing, travel & hospitality

- Strong web/mobile/app marketing and analytics experience with proven track record for driving new mobile app usage, engagement and repeat usage. Good understanding of SEO and PPC with proven results

- Experience in Amazon, Flipkart PLAs and PPC tools; experience with other marketplaces is a plus

- Experience in marketing automation systems like UNICA / WCA / Clevertap / Exact Target / Adobe Campaign & Mobile Engagement Platforms like Airship / Branch etc.

- Understanding of warehouse operations. Knowledge of inventory management system (Brown tape, Unicommerce etc.) is a plus

- Excellent communication skills and presentation

- MBA, Marketing from a premiere institute,

- B.E, B. Tech., preferred