Lead - Marketing Technology

Lead - Martech (Marketing Technology)

Position description:

- The candidate is responsible for technology projects of the marketing team.

- Well-versed in creating technical project scoping and documentation.

- Experience in implementing marketing automation platforms.

- Experience in technology vendor screening, negotiation, scoping and management.

- Experience in implementation of Analytical tools like GA 360.

- Experience in leading a team of developers.

- Experience in implementation Martech projects in BFSI segment which includes AI / ML model implementation.

- Experience in managing LMS like Leadsquare.

- Experience in managing CMS like Wordpress for website management.

Primary Responsibilities:

- To manage Martech projects of the organization

Reporting Team :

- Reporting Designation: Head - Performance Marketing

- Reporting Department: Digital Marketing

Required Skills:

- 7-10 years in technology and application development.

- Must have IT skills for Web technologies, software languages, Databases,CMS, FTP tools, campaign management tools and webservers.

- Must have an understanding of Google analytics, GTM & Firebase.

- Must have experience in working with App attribution platforms.

Soft Skills: Good communication, analytical and presentation skills, problem-solving skills and learning.