Lead - Marketing Strategy - Real Estate

Lead - Marketing Strategy - Luxury Real Estate

The incumbent will work closely with the Marketing Team in conceptualizing and execution of marketing strategies for both the long & short term.

Responsibilities will include:

- Marketing strategies for multiple projects across their lifecycle

- Working closely with design & sales teams during project conceptualization to fully understand the project brief and create marketing goals

-Should have in-depth knowledge of all product parameters - Size, Units, Inventory, Price, Payment Plan, Construction schedule etc.

- Conduct market & consumer studies/competition mapping to gain knowledge and insights on consumer behavior & market dynamics

- Formulating GTM strategy with appropriate budget planning & ROI led marketing initiatives

- Hiring and management of creative, media, digital, PR agencies across projects

- Have complete ownership of the lead pipeline through all sales channels; maintain & update buyer & prospect profiles for each project in detail

- Working closely & jointly with the sales team to deliver on key KPIs

Skills & Experience:

- MBA from Premier business school with 8-10 years of experience in marketing strategy, brand management, marketing communication, P/L management, team building, stakeholder management, and project management

- Having previously worked in an agile organizational setup with an entrepreneurial bent of mind

- Having previously managed a team of 2-4 individuals

- Strong knowledge of digital marketing & social media

- Strong understanding of marketing communications and public relations.

- Should possess excellent communications skills; adept at MS Excel & PowerPoint

- Stakeholder Management is a must