Lead - Marketing Services - FMCG/Pharma

Lead Marketing Services (Required candidates from FMCG & Pharma Co only)

Qualifications :

- Graduate + MBA /PGDPM from a reputed institute

Experience :

- At least 7-10 years hands on experience in handling Marketing Services in a reputed FMCG Consumer company.

- Exposure of handling events and brand activations will be an added advantage.

- Managing Media agencies will have an added advantage.

Skills :

- Ability to understand & handle secondary market research data eg.(IMS, C MARC )

- Excellent communications skills (imperative for face-to-face /telephonic interviews)

- Ability to lead insight expeditions

Key Responsibility Areas :

- Carry out regular cyclic market research like brand tracks.

- Design, develop and implement customized market research.

- Carry out special researches like Need Scope, Ad testing- Link, Insights Mining, etc.

- Convert opportunity identification and quantification into a brief and get agencies / partners to deliver on it.

- Assist in entire process of Selection-Induction- Execution of ‘Summer Internship Projects’

- Conduct face-to-face /telephonic interviews with KOL’s

- Be a repository of mined consumer and channel insights

- Analyse and synthesise quantitative syndicated and non syndicated data / information sources.

- Lead & direct a team / agency for creating impactful and memorable events.

- Lead a team to carry out brand experiential events.

- Conceptualise and implement brand relevant events.

- Manage media agency – Briefing for media plans along with category/ brand managers.

- Monitoring, evaluating media agency –driving media metrics.

- Manage deals with key channel / build on air brand properties.