Lead - Marketing - KPO

Marketing Lead

Responsibilities:

Strategy Execution and functional planning:

- Conceptualise and execute comprehensive marketing strategies aligned with company objectives.

- Collaborate with cross-functional teams to ensure consistency in messaging and branding.

- Conduct market research to identify opportunities, trends, and competitive threats

- Work with Senior Management to define and achieve functional KPI

Campaign Management:

- Plan and execute multi-channel marketing campaigns to drive customer acquisition and engagement.

- Monitor and analyse the performance of campaigns to optimize for maximum impact and adjust strategies for continuous improvement

Brand Enhancement:

- Build and maintain a strong brand presence in the market.

- Develop and oversee the implementation of branding guidelines across all marketing channels

- Maintain and enhance the organization's brand identity and messaging.

- Develop and enforce brand guidelines across all marketing materials and usage within organization

- Work closely with creative teams for content creation on brand awareness

Digital Marketing:

- Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media.

- Stay abreast of industry trends and implement best practices in digital marketing.

Team Management:

- Lead and mentor the marketing team, fostering a collaborative and innovative work environment.

- Set clear goals and provide guidance to ensure the team's success.

- Resource Management for deadline and quality adherence

Budget Management:

- Develop and manage the marketing budget, ensuring cost-effectiveness and ROI.

- Evaluate and negotiate contracts with vendors and external partners

Stakeholder Management:

- Data analysis and Reporting: Keeping management updated on progress of key functional metrics

- Cross functional collaboration for sales, product development, and other departments to align marketing efforts with overall business goals

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Excellent written and verbal communication abilities.

- Ability to take ownership and deliver on time.

- Good stakeholder management skills and team work orientation.

- Proficient in using marketing software and analytics tools.

- Demonstrated ability to manage multiple projects and priorities simultaneously.

- Demonstrated ability to drive successful marketing campaigns and initiatives specifically in knowledge / service oriented businesses