- Conceptualize and Drive marketing campaigns for lead generation & increasing brand awareness
- Plan & execute campaigns in close collaboration with internal and external teams
- Close coordination with the extended stakeholders in identifying and promoting Testing solutions
- Close collaboration with the Solutions teams on Competitive and market trends Research
- Close analyst interactions to secure coverage on a monthly basis
- Content creation for marketing collateral, newsletter, mailers, case studies, etc.
- Regular interaction with the alliance partners to identify Joint solution development and JGTM
- Website management with updated information
- Plan and participate in Global Testing events
- Close collaboration with the Pre-sales for testing pipeline analysis and positioning alliance led solutions
- Plan and control budget
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