Lead - Marketing - IT

Key responsibilities include:

- Strategize and develop digital marketing, brand positioning for the company

- Work on the editorial to develop the right content for growth and focus on Marcom/ PR

- Marketing Analytics - Analyze & manage the performance of marketing channels via Analytical tools and thus develop strategies for the continuous improvement.

- Research competition, investigate benchmarks and provide suggestions for improvement

- Creating campaigns from ideation phase budgeting to final roll out and along with defined campaign metrics

- Drive Customer Engagement initiatives like webinars, conferences, exhibitions and Road Shows alongwith the sales teams

- Develop and drive media outreach campaigns, building relationships with local media influencers to increase media presence and build top of mind brand awareness and preference for company branded solutions.

- Active involvement with industry bodies

- Conceptualize and execute a sharp Digital Marketing Strategy for social media

- Driving the content strategy for our target audience

- Develop awareness plans to drive user engagement with the organizational brands.

- Maintain a thorough understanding of the competitive landscape and markets. Being able to do proper market sizing (TAM / PAM) for different business segments of India.

- Development of Product and Service campaign planning and execution process

- Optimize and explore available channels (digital and print) to gain exposure for product updates. Drive new product launches and go-to-market plans for all products including positioning and messaging, sales enablement, communications and lead generation.