Lead - Marketing - IT

This role will be responsible for leading the marketing and influencer relations for India and will report into the Global head of branding and field marketing. The candidate spearheads the marketing and influencer function for India, one of the fastest-growing regions for the company.

Key Responsibilities include

1. Create and execute the India marketing and influencer (analyst and advisor) relations strategy, in conjunction with regional business and sales leaders

2. Work on creating a differentiated market positioning by leveraging all channels of the marketing ecosystem

3. Track and deliver on marketing and influencer relations driven ROI (40x), by tracking tangible business impact around brand, pipeline and stakeholder engagement

4. Develop and execute best-in-class demand generation programs to accelerate customer acquisition. Primarily drive 8 FXpress customer platforms and 6 key industry events per year, in addition to digital and inside sale programs

5. Lead and program mange the Analyst and Advisor relations to drive a $800M pipeline generation

6. Drive marketing programs along with alliance partners, driving joint value proposition and leveraging the MDFs

7. Grow existing brand properties and ensure increased stakeholder participation

8. Run customer intimacy and reference programs. Drive Customer Advisory Boards across India

9. Lead the Account-Based Marketing programs for key accounts. Objective is to drive $200 M of incremental from Marketing programs

10. Work with media relations and digital marketing team on in-country campaigns led by thought leadership. 4 Awards and 20 pieces media coverage per year is expected.

11. Work in collaboration with a central marketing and functional teams globally to incorporate and leverage best practices and guidelines

12. Leverage key global programs for the region

13. Quarterly reporting on marketing investments, ROI and other key metrics

EDUCATION and REQUIREMENTS

- 5-10 years of IT services marketing and analyst /advisor relations experience

- Excellent connect with the marketing ecosystem in India

- Relationship analyst and advisory firms will be preferred

- Self-starter and willingness to drive marketing-driven business outcomes

- Experience in planning, managing and executing marketing programs

- Understanding of IT market, industry trends and market dynamics

- Preferred MBA in Marketing

Candidate should be based in Delhi NCR

Must be doing this role for a large IT company for a minimum of 5 years preferably based in India all these years

Target: Peer Group Companies, Analyst Firms, Large Media Houses