Lead - Marketing - FMCG Startup

Job Description :

- Lead marketing efforts and provide thought leadership to the Executive Committee

- Articulate the brand, communication and marketing strategy and bring it to life

- Build deep consumer understanding (e.g., cohorts, subscriber base, user behaviour)

- Work closely with categories to align and execute on business goals across categories and products (Customer acquisition, Subscriber acquisition, Net revenue, CAC)

- Identify relevant marketing channels and marketing mix

- Lead budget allocation and planning of marketing campaigns to drive user acquisition and sales growth

- Develop media strategy to drive awareness, trial, and adoption of our products

- Strengthen Nua's brand presence (e.g., social media, influencer marketing campaigns, brand awareness campaigns)

- Build and manage the marketing team (e.g., hiring, goal setting, performance management)

- Oversee measurement and reporting of the performance of marketing campaigns and monitor progress against goals (return on investment and performance metrics)

Ideal Candidate :

- 7-8 years of experience in sales and marketing roles with a proven track record of helping scale up marketing in a start-up environment (or) working in leading FMCG and e-commerce companies

- Minimum 4 years of experience in Brand / Product / Category roles with strong consumer marketing fundamentals

- Experience in leading and building a team

- Bachelor's or Master's degree in Business Administration

About the company :

The company is a series B funded personal care start-up based out of Mumbai.