Lead - Marketing - eCommerce

The resource shall be working closely with key stakeholders in the company and partners. This role needs to liaise with Marketing dept, compliance dept and business partners, to create marketing communication.

- The resource will have to work around quick turnaround marketing and selling propositions for prospective and existing business partners.

- The candidate needs to be brilliant with crafting marketing communications and propositions designed for consumption of sales channels

- The applicant should have sound knowledge of advertising, branding, and have a masters degree in branding/marketing/communications

Key Responsibilities :

- Aligning agency deliverable in line with the set KRAs.

- Seek and Look for opportunities for marketing Life Insurance Products with partners

- Write impact content for the brand and business partners

- Maintain daily trackers for competitive activity

- Create awareness about and its products & services among customers on ecommerce platforms

- Great communication skills to be used for Corporate communications and partner communications

Educational Qualifications :

Please mention minimum grade/percentage, if over and above organizational guidelines, as well as names of institutes, (if applicable) - Graduate/Post graduate

- Advertising / PR/ Communications background

- Candidates from insurance industry will be preferred

Years of Experience (minimum & maximum) - 4 - 5 years

What are the organizations that the candidate should have worked for?

- Ecommerce Marketing, BFSI domain preferred, or website/In App marketing

What are the nature and scope of responsibilities the candidate should have handled?

- Have actively managed Product marketing in ecommerce industry

- Have worked with multiple stakeholders

- Have managed agency out puts

- Good with ideation and concept writing

- Understanding of digital marketing and its practical applications

- Creative output managed for multiple projects

Knowledge & Skills :

- Marketing Concepts and Branding knowledge

- Sales oriented communication creation

- Ecommerce Marketing experience - Website and in-App

- Good at crafting creative copy for creatives

- Quick Turnaround of projects

- Time - Bound deliverable s on KRAs

- Excellent people skills

- Ability to manage daily work with strategic projects handed from time to time