Lead - Marketing/Digital Analytics - BFSI

Roles and Responsibilities :

- Strong in Marketing Analytics, statistical techniques like Decision trees, regression, CHAID, CART, SAS.

- Wel versed with model development like upsell/cross sell, segmentation, clustering etc.

- Guide team to build and maintain digital media analytics for multiple products and services while having accountability for own deliverables (player- coach role)

- Identify opportunities for optimization of the end to end experience and conversion of paid traffic across ad-group, ad-copy, landing page and call to action to help improve the online account opening funnel and inform the business

- Experience on clickstream analytics tool like Adobe SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView preferred

- 8-10 years of experience in web measurement / strategic customer analysis / marketing analytics required. 2-3 years of People management

- Logical thinking and ability to sift through data to identify insights