Lead - Marketing/Digital Analytics

Title- Lead(Digital Analytics)

Job Code- 0406

Location-Bangalore

Experience-8-10 Years

Keywords- Digital Marketing, Digital Analytics, Social Media Analytics, Omniture, SAS, Tableau

About Client-Leading US based financial service provider

Job Description

Roles & Responsibilities:
- Delivery on Digital Analytics requirements for areas identified; candidate has to deliver at work himself / herself as well as manage delivery through direct reports

- Insights driven analytical approach with focus on providing insights and not just data and reports

- Focus on communication of insights and presentation by self and team

- Ability to help team develop knowledge on Digital Marketing including Paid Search & Display channels as well as on Search, Social and Mobile platforms; enabling the team to leverage this knowledge and enhance their delivery across these areas

- Partner relationship management and overall Project management for all outputs of the team assigned

- Consulting skills to help partners identify next steps within their areas and action on it

Typical Deliverables:

- Identifying insights from the data and providing compelling commentary

- Digital channel behavior and customer experience deep dive analysis

- Effective and persuasive presentation (verbal and written) to project teams and business leaders

- Coordinating web analytics tags, tracking parameter implementations, data & tag audits and overall program management

- Handling adhoc data and analysis requests

- Managing senior management dashboards

- Managing team members and their careers

- Managing partners and overall program management as assigned

Knowledge / Background / Experience:

- MBA/MA Economics required from premier schools

- 8-10 years of overall Marketing Analytics experience with significant experience in Digital Analytics

- Experience of working on clickstream analytics tool like Omniture SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView

- Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research

- Experience in managing people and their careers

- Experience in managing partner relationships and overall program management

- Experience in presenting to varying audience effectively in person and on call

- Excellent communication skills and ability to interact with all levels of end users and technical resources

- Very strong PowerPoint and Excel skills

Technical / Functional Skills:

- Good level of expertise and knowledge in areas of Digital Marketing, Search Optimization, Social Media and Digital Analytics overall

- Exposure to Omniture SiteCatalyst / Insights / Discover, SAS, Tableau / QlikView, Excel and PowerPoint

- Effective deck writing, story-telling and presentation skills with exposure to executive level presentations

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website

- Understands the digital ecosystem and best practices and applies this knowledge to work

- Understands relevant technology applications in his area