Lead - Marketing & Demand Generation Lead - Tech Firm

About Client :

Client is a deep tech company driving the applicability of Artificial Intelligence in sectors like Insurance and healthcare. We help businesses become more cutting edge, exponentially more efficient in both cost & productivity and listen to their customers better so they can truly service themand delight them in all ways. We believe AI can be a great tool to augment humancapabilities and help them go beyond their own limitations and that's where Client sits, to help businesses continuity to the Next level of performance.

Client is being built by people who are outliers in their own ways challenging the boundaries of technology and their own thoughts to create a world where AI and humans come together to compliment each other. It is a place where you will find yourself challenged to the extreme, pushed beyond your limitations and a place where you will find a new you that you probably did not know existed. We keep applicability of AI as a central theme in all our discussion and everything starts with a live use case making everything we do that much more real both for ourselves and our customers.

We are looking for team members who can make magic happen and can be a part of a team where your success lies in how you made the other guy successful and how you challenged your own self and created your Next version. If you got the spark, we got the match to light that up, come join in for once in a lifetime opportunity to create the Next world.

Job Description for :

Marketing & Demand Generation Lead Location: Bangalore India

Responsibilities :

- Develop and implement demand-generation strategies and campaigns

- Develop a pool of Market qualified leads for revenue generation

- Work closely with the vendor marketing and sales teams to align efforts and drive revenue

- Execute and drive inbound and outbound campaigns to create a feedstock for the sales team

- Fully responsible for creating the brand name, identity, definitive designs, and effective communication plans.

- Perform industry and competitive analysis to inform the sales process and help with positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Develop and execute B2B marketing plans that may include PPC, email campaigns, events, webinars, podcasts, and website updates

- PR, media relations, and corporate positioning work with Media agencies in India and US for product launches & advertising generating media coverage/Advertising Value

- Hands-on experience with Google Ad, Reddit & other trending ad channels for execution

- Provide direction in creating brand guidelines, including various brand assets and sales collaterals across the product line, key visuals, definitive designs for the website, and digital and social media communication

- Manage SEO to drive monthly progress

- Provide short and long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

- Ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials-coordinating and socializing with content, creative, sales and broader organization;

- Use data and analytics to measure and improve the performance of demand generation efforts

- Develop and maintain relationships with partners, influencers, and other stakeholders

- Collaborate with other departments, such as product and solution delivery, to create cohesive demand-generation efforts

- Monitor industry trends and stay up-to-date on new technologies and techniques

- Conduct market and customer research to identify opportunities and challenges

- Manage demand generation budgets and forecasts

- Measure and report on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue

- Identify and resolve challenges and conflicts within the demand generation process

Requirements and skills :

- 7 years of experience in demand generation and B2B enterprise marketing. Minimum of 5 years of experience in directly managing B2B Digital Marketing programs.

- Must have experience in driving strategic marketing initiatives in North American Market

- Have deeper understanding of US market and ICP

- B2B marketing and Demand generation for selling tech to the US market preferably BFSI or Healthcare

- Thorough understanding of B2B marketing

- Proficiency in marketing automation and CRM software

- Strong analytical skills, with experience analyzing data and making data-driven decisions

- Knowledge of sales techniques and strategies

- Team player with the ability to work cross-functionally

- Google Analytics and Google Ads certified (required)

- Excellent communication and collaboration skills

- Ability to prioritize and manage multiple tasks and projects

- Strong problem-solving and decision-making skills

- Flexibility and adaptability to change

- Knowledge of data analysis and visualization tools, such as Tableau, is a plus.