Lead - Marketing Content

Lead Marketing Content

Job Role:

A Lead - Content Marketer will be primarily responsible for orchestrating content marketing strategies across all online and offline touchpoints, designing and copywriting the shareable content for the brand and leadership, and increase the brand awareness and engagement, executing marketing strategies to disseminate content.

Job Responsibilities:

- Reviewing marketing strategies to determine which strategies are effective in attracting new customers or increasing sales

- Creating original content, such as videos and podcasts

- Produce high-quality content by collaborating with designers, technical team and agency/freelancers

- Produce technology driven content in collaboration with Enterprise and IT partners

- Developing original concepts for content that will appeal to specific target audiences and design distribution strategy

- Making sure the content is free of errors, formatting the content correctly and ensuring the tone is consistent throughout the piece

- Developing concepts for promotional video campaigns including pricing strategies, product placement, and targeted messages to specific audiences

- Conducting market research to identify trends and opportunities for growth in specific industries or topics

- End to end responsibilities Produce technology driven content with enterprise and IT partners

Job Requirements:

- Highly goal-oriented and excellent communication skills

- Open mindedness, curiousness to learn, strong problem-solving abilities, great analytical skills

- Experience as a content producer developing technical content in collaboration with partners

- Ability to predict audience preferences with an editorial mindset

- Content producers will need to stay up to date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace

- Understanding of social media advertising across major platforms (LinkedIn, Facebook, Twitter, Instagram)

- Understanding of digital and broadcasting publishing platforms