Lead - Marketing Communications - NGO

- Develop branding, positioning and pricing strategies for products and services

- Manage, guide and lead a team as well as external vendors

- Craft digital, advertising, creative, internal & external communication strategies

- Drive lead conversion through online and offline channels

- Create new strategies aligned with company vision and growth

- Oversee the end-to-end value chain for stakeholders from execution to closure

- Monitor market trends and competitive landscape

- Ensure consistent brand messaging across all marketing channels and content

- Conduct market research and develop target customer personas

- Identify opportunities to reach new market segments and expand market share

- Set and achieve annual, quarterly and monthly marketing targets

- Design performance metrics and oversee team execution

- Build and manage relationships with existing and prospective clients

- Maximise revenue and profitability through upselling/cross-selling

- Leverage connections in various sectors and industries