Lead - Marketing - BFS

- Formulate overall Marketing strategy along with annual operating plan and budget across all businesses

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Develop annual marketing activities calendar

- Activities to be divided between client acquisition, engagement and retention

- Develop digital/ social media plans and activities as part of the overall marketing plan and strategy

- Align with Brand and communications team, within the BU, as well as various departments across businesses

- Approach and build strategy for each business vertical - basis their needs, requirements and clients

- Drive campaigns and initiatives to generate positive brand recall within groups of people (segmentation)

- Map client personas to personalize / hyper-personalize communications / campaigns

- Conduct analytics across activities and campaigns to understand the impact and effectiveness

- Co-own digital strategy along with corp comm including search, display, app, social while closely evaluating performance metrics

- Monitor market share and competitive landscape, to identify growth opportunities

- Oversee and develop agency partnerships - production, research, social media - ATL / BTL, and build a network that can be leveraged as per need and requirement

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Participate in the quarterly and annual planning of company objectives

Job Requirements :

- Work experience as AVP/ VP Marketing, preferably within our industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- BSc or MSc/PG in Marketing or relevant field