Lead - Marketing Automation - IT

Who we are looking for :

- Prior experience in marketing automation or digital marketing for a high-growth B2B technology business.

- Hands-on experience in setting up automated campaigns using platforms like Hubspot, Salesforce, and similar marketing automation tools

- Expertise in implementing web tracking technologies such as Google Analytics, Mixpanel, Snowflake, etc.

- Proven ability to translate complex data into actionable insights for stakeholders

- Ability to pivot quickly and make fast decisions based on changing needs in a high-growth environment

- Strategic mindset to help the business achieve long-term customer acquisition and retention goals

- Comfortable working under tight deadlines and strong attention to detail

- Excellent interpersonal, communication, and project management skills with the ability to prioritize tasks across multiple projects

- Knowledge of GDPR, PECR, and other relevant privacy regulations.

Key responsibilities :

- Develop and execute marketing automation campaigns to nurture leads and drive conversions.

- Create and manage email marketing campaigns, including newsletters, product updates, and promotional emails.

- Collaborate with the content marketing team to create landing pages and forms to capture lead information.

- Build and maintain marketing automation workflows and lead scoring models to optimize lead generation and conversion rates.

- Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates, and adjust tactics to improve results.

- Manage and maintain the marketing automation platform and CRM integration to ensure data accuracy and integrity.

- Work with the sales team to ensure that lead data is accurate, complete, and delivered in a timely manner.

- Support the marketing team in other initiatives, including event promotion, social media marketing, and digital advertising.