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26/11 Arjun Malhotra
Partner - Recruitment at Talent Pipeline

Views:93 Applications:30 Rec. Actions:Recruiter Actions:7

Lead - Marketing Analytics - Internet/Online (4-10 yrs)

Bangalore Job Code: 1185796

Roles & Responsibilities :

We are looking for a passionate and result-driven Lead - Marketing Analytics to join our team. As a Lead of Marketing Analytics, you will be responsible creating a well-designed marketing analytics strategy with the goal to make smarter and more informed business decisions and improve overall business strategy.

Roles and Responsibilities :

- Plan and implement overall marketing analytics strategy

- Define most important KPIs to track and measure

- Define different KPIs for different channels

- Explain and train employees on existing and new marketing analytics strategies

- Contribute data-driven content regularly

- Collaborate with both front-line marketers and senior leaders

- Forecast and develop the right strategies, campaigns, and tests to run

Requirements :

- MBA in Marketing and Analytics or equivalent working experience

- 5+ years of experience with analytic techniques, statistical modeling, and web analytics

- Ability to extract meaningful information from data

- Suggest action for improvement based on insights from data

- Expert in Microsoft Excel, and Google Analytics, at minimum

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

Women-friendly workplace:

Maternity and Paternity Benefits

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