Lead - Marketing Analytics

Lead - Marketing Analytics

Roles & Responsibilities:

- Independently leading and project managing data and analytics oriented projects and developing subject-matter expertise

- Interacting with business stakeholders to understand business problems and also throughout the life of the project (kick-off, interim review, final review, presenting findings to multiple and diverse stakeholders etc)

- Build a reputation with partners as a solutioner, consultant and recommendations-driven person

- Independently conduct and drive (across the team) deep analyses across areas, insight generation and final report making

- Partner with senior leaders across Modeling and Advanced Analytics to help increase effectiveness of Marketing, customer retention/ development efforts and Advertising

- Supervising and quality control, following best practices in project management

- Effectively communicate findings, concerns, ideas, project management elements to multiple stakeholders in an offshore-onshore environment

- Involved in training/ learning efforts for the larger organization (tools, technical and cognitive skills, soft skills if need be)

- Adept at knowledge management

- Competent with managing client relationships

Experience and Qualifications:

- Bachelor’s and post-graduate qualification from top-tier institutions. M.Sc/ MBA or equivalent qualification with a quantitative/ statistical background preferred.

- 8-10 years of meaningful work experience in developing solutions based on advanced modelling techniques (predictive and causal) and data mining with focus on insight-delivery, consulting and experience of working directly/indirectly with Marketing function of known organizations in service sectors

- Experience in insights and analytics function of clients or third-party KPOs. Specific sector exposure- Financial services, retail, hospitality, telecom, FMCG, etc.

- Demonstrated ability to lead a team of high performers

Kindly share your CVs to afroze@pylonmc.com