Lead - Marketing Analytics

- Lead and manage analytics for marketing

- Monitor and forecast key business metrics regularly

- Perform hands-on analysis of large volumes of web analytics, transaction, customer data, second and third-party data

- Work with complex data structure, manipulate, cleanse data and perform statistical analysis

- Own end to end implementations of Marketing machine learning models such as Churn, CLV, Propensity, Affinity models

- Own and drive tracking of all advertising platforms and provide single source of truth amongst all platforms

- Ensure data collection is tracking accurately across a variety of tools/platforms

- Create and manage marketing dashboards

- Stitch stories and provide recommendations through data insights