Lead - Marcom - FMCG

Roles & Responsibilities:

- To Convert marketing and communication strategies into creatives and materials supporting integrated campaigns for new and existing products.

- To Lead the conceptualization & execution of Integrated Marketing Campaigns.

- To Manage the creative agency to develop 360 degree offline campaigns

- To Monitor the brand's health, customer satisfaction levels and garnering consumer and category insights.

- To Leverage consumer insights to develop compelling & effective campaigns to meet business objectives

- To Drive the agencies to implement impactful innovations across media.

- To Liaison with the global team to leverage existing global assets and influence development of new ones.

- To Co-develop marketing programmes with key e-comm partners.

Keerthi, S
Contcat Me @ 0413 4207626