Lead/Manager - Product Marketing/Growth - IT

As our product Lead, you'll be in charge of overseeing the strategic planning, the product development process, and the successful launch of products, ensuring alignment with market needs and company objectives. You understand the impact you'll create on the product's success, playing one of the most vital roles in the Company.

The day-to-day responsibilities in your role as a Lead of product management include:

- Developing and articulating a clear product strategy and vision, aligning the product roadmap and product goals with the CEO overall goals, market trends, and customer needs (B2C segment)

- Overseeing the product planning process by collaborating with cross-functional teams, prioritizing features, defining requirements, and creating a product line roadmap for the entire product development lifecycle

- Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue

- Monitoring the market landscape, conducting competitive analysis, and staying updated on industry trends to ensure the product remains competitive while addressing evolving customer needs

- Successfully plan product launches by collaborating with product marketing, the development team, and the sales teams to develop go-to-market strategies, positioning, messaging, and pricing

- Performing detailed product analysis which covers the product management funnel with all its aspects

- Implementing behavioral psychology methods into the buying funnel to improve conversions and boost product sales

- Improving various aspects of customer experience, such as early marketing impressions and new account onboarding

- Finding new ways to make our products more profitable and identifying the best outreach channels

- Determining and monitoring the effects of the metrics optimization Cooperating with the marketing and leadership team members to ensure quick implementation of product growth plans