Lead/Loyalty Program Manager - Consumer Industry

Loyalty manager provides insight on consumer behavior, market conditions, consumer trends and KPIs for marketing plans to ensure successful responsiveness to local conditions and advise on how best to approach marketing strategy to combat competitors to prevent loss of market share.

Responsibilities for this position include : -

- Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set

- Build mutually beneficial long term relationships with consumers

- Recruit and retain consumers

- Identify whom our most valuable consumers are

- Recruit new consumers to the brand and create lifetime value through the programme

- Drive increased purchase value, frequency and lifetime value across all of our sales channels

- Inspire advocacy and drive consumer centricity

- Promote data driven (fact-based) decision-making by showcasing knowledge and insights from the programme

- Ensure to have a best-in-class loyalty program that will increase customer retention, spend, and ROI

- Develop the annual and seasonal loyalty marketing plan as an integral component of the planning process.

Candidate Requirement :

MBA Full Time

From - Any Building Material Industry

Should have worked in Trade Loyalty / Activation Programmes / Customer Marketing.

Candidates from Mumbai preferred / Relocations can apply , only if keen to work in Mumbai.

Narayan Iyer - 9819147645
PAN India Recruiters