Lead - Loyalty Marketing - Aviation/Aerospace Firm

- Planning and executing all marketing and communication activities for the members

- Strategize and plan innovative campaigns across the customer journey

- To generate insights through analytics from customer data to help acquisition, engagement and retention

- Taking charge of the marketing automation cloud specifically the Adobe campaign and analytics module

- Team management and efficient utilization of resources and agencies

- To effectively manage the budget allotted for marketing and preparing the budget plan

- Manage and lead IT developments related to the marketing automation product and other IT enhancements related to marcom

- Member events and activations

- BTL and ATL activities for the program

- Periodic reports and dashboards for program health