Lead/Head - Performance Marketing - FinTech Platform

Performance Marketing Lead/ Head @ a fast growing FinTech platform

Looking for a Team Leader from tier1 Performance Marketing companies only.

What will you be doing :

1. Affiliate Marketing - Onboarding and managing quality focused affiliate partners both for acquisitions and app traffic and re-engagement.

2. Facebook/Instagram Installs - Driving scale and optimisation on Facebook and Instagram install campaigns.

3. Google UAC - Driving scale and optimisation on installs from Google platforms.

4. Planning & Execution - Monthly planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality

5. Growth - Growth hacking and finding new avenues, initiatives to drive acquisitions through the funnel

6. AB Testing & Experimentation- Data-driven experimentation of concepts, campaigns, campaign structure, platforms, commercial models to drive metrics

7. Reporting & Ops - Building an internal reporting system to publish data, validate partner claims and handle financial processes for smooth operations

8. Thought Leadership - Being an internal leader of installs and acquisitions best practices. Contribute to building the strategy for performance marketing and growth, with a focus on data and platform-user understanding.