Lead/Head - Digital Marketing - Internet/Online - IIM/ISB/FMS/MDI

Position Digital Marketing Head

Scope of the role If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Head to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You will have the opportunity to oversee and analyse Marketing Efficiency and ROIs of each marketing channel.

Responsibilities

- Digital Marketing, Marketing Analyst, Product Management

Job Profile

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- At least 4-5 years- experience in digital marketing across channels like Facebook, Google, Yahoo, Affiliate Networks and others

- Strong managerial abilities to deal with a growing team and act as the single touch point for multiple agencies

- Excellent English language skills

- Strong analytical skills to help increase marketing efficiency

- Creative, diplomatic, and super-cool under pressure. You will be representing the company to outside talent, as well as interfacing directly with agencies, and customers!

- MUST have leadership experience and the ability to manage teams to meet deadlines, while also motivating and exciting them about their roles.

Tier 1/strong academic pedigree mandatory