Lead - Growth & Performance Marketing - eCommerce/Retail Business

We are looking for a Growth & Performance Marketing Lead for the E-Commerce / Retail business of Roar for Good (www.roarforgood.in), an exciting Fashion & Lifestyle Startup based at Mumbai (in Vikhroli West). This Fashion & lifestyle brand will have Apparel, Footwear & Accessory products available online and in MBO, Own store & Franchise outlets within India & abroad.

As a Growth Associate at Roar for good you will play a pivotal role in driving the growth of our business by managing the entire ecommerce stack and spearheading initiatives across sales and marketing.

We are seeking a self-motivated and analytical individual who is eager to take ownership of key growth projects and drive measurable results. You will collaborate closely with cross-functional teams to optimize processes, identify opportunities, and implement strategies to achieve our growth objectives.

KEY RESPONSIBILITIES -

E-COMMERCE STACK MANAGEMENT:

- Oversee the management and optimization of our ecommerce platform, ensuring a seamless and user-friendly customer experience.

- Monitor website performance, load times, and responsiveness, and take corrective actions as needed.

- Develop and execute strategies to increase sales, customer acquisition, and revenue.

- Analyze sales data, customer behavior, and market trends to identify opportunities for growth.

- Track daily performance against sales goals.

- Gather customer feedback and market research to inform product development decisions.

MARKETING STRATEGY:

- Lead marketing campaigns and initiatives, including digital advertising, content marketing, and email marketing, to drive brand awareness and customer engagement.

- Utilize data-driven insights to refine marketing strategies and improve ROI.

- Collaborate with the marketing team to create compelling and conversion-focused content.

ANALYTICS & REPORTING:

- Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to growth initiatives.

- Provide regular performance updates to leadership and recommend adjustments as needed.

QUALIFICATIONS:

- Bachelor's degree in Business, Marketing, or a related field (Master's degree is a plus).

- Minimum 3+ years of experience in any ecommerce field.

- Proven experience in ecommerce management, sales, marketing, or product development.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proficiency in ecommerce platforms and analytics tools (e.g., Google Analytics, etc).

- Excellent communication and collaboration skills.

- Self-driven with a strong sense of ownership and accountability.

- Creative problem solver with a results-oriented mindset

If you are a motivated and innovative individual who is passionate about driving growth in the ecommerce space, we encourage you to apply for the Growth Associate role at Roar for Good.

Join us in shaping the future of our company and delivering exceptional value to our customers. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application.