Lead - Growth Marketing - FinTech - IIM/ISB/MDI/FMS

Fintech-Growth marketing lead 

Function: Marketing

Description:

- Managing paid ad campaigns across search, display, social media (FB/Insta/Youtube) and retargeting networks by conducting extensive keyword research, analysis and testing

- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPI's.

- Optimising campaigns across multiple channels to deliver the best return on investment

- Testing different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Building and running A/B tests across landing pages and homepages

Level: Mid

Requirement:

- 4-8 years

- Top-tier MBA

- Prior experience in performance marketing, with good digital marketing expertise

- Experience in start-ups would be a plus, not a must