Lead all aspects of 1. Consumer Acquisition & Retention through Digital Acquisition - Paid Media - Search Engine Optimization - Content Retention - Consumer Segmentation - Personalized CRM Marketing - Marketing Automation Platform Management - Referral Programme - Loyalty Programme 2. Website & App Asset Management Tech Stack Management Conversion Rate Optimization UI-UX COD &amp; RTO reduction New Features (Recommendation Engine, Video Commerce etc.) 3. Communication Strategy on DTC Creative Strategy for Paid Media Promo &amp; Offer Design Communication design for post purchase experience, repurchase journeys etc. 4. Product &amp; Pricing Strategy New Product / Product Category Launches AOV improvement Product Combo design 5. Media, Consumer &amp; Business Analytics Visit/Install to Purchase Behaviour Repeat Purchase Behaviour Frequency, Time Gaps, Product mix Market Basket Analysis Price Point &amp; Product category Analysis 6. Alliances &amp; Partnerships Co-Branded Promotions with relevant Brands Tie-ups with Banks for co-promotion of offers Data Partnerships Engagement with specific communities 7. Experience in a performance marketing agency is highly preferred 8. Business ownership experience highly preferred Education: MBA in Marketing preferable but not compulsory Work experience: Overall experience of around 5 years in marketing, digital &amp; business operations domain 2. Core experience of at least 2 years on digital performance marketing Compensation: As per Industry Standards We run a fast-paced, dynamic business and the challenges we face and solve every day are unique. We are looking for someone who can adapt quickly, handle multiple roles and is enthusiastic about positioning an exciting Cosmetics Brand across multiple platforms.

Mumbai

Lead - Growth Marketing 

Lead - Growth Marketing  ,Job Description for Lead - Growth Marketing  in Big Bang HR Advisors in  Mumbai for (5-12) years of experience. Apply Now!

Job Description for Lead - Growth Marketing  in Big Bang HR Advisors in  Mumbai for (5-12) years of experience. Apply Now!