Lead - Go to Market Strategy - Residential Segment - Real Estate

As a Go-to-Market (GTM) Strategy lead, you'll be part of a team that supports, coaches and guides our Product Marketing Managers, working cross-functionally to craft effective GTM plans for their product areas.

As an experienced product marketer, you will lead, create and refine elements of GTM strategy such as needs-based segmentation, solution definition, market assessment, value proposition, targeting, pricing and bundling, hypothesis testing, narrative writing, sales enablement and channel strategy.

- Coach and guide Product Marketing Managers and together build highly effective GTM strategies.

- Build and maintain close relationships with all customer-facing and internal teams, including Marketing, Sales, Technical and Business Operations. 

- Ensure a seamless customer experience with programs that scale smoothly.

- Engage the right teams across Tata Realty to ensure customer success.