Lead Generation/Sales/Business Development/Inside Sales Role - IT

Requirements:

- B.E / B.Tech, MBA/PGDM preferred.

- 4-6 years of experience in a Lead generation.

- Good to have - Proficiency in marketing automation tools (Pardot, Marketo, etc.) to convert website visitors into leads, and then nurture them into qualified leads.

- Excellent written and verbal communication and creative thinker with an ability to use data to inform all decisions.

- Should be able to lead a team.

- Target Oriented

Candidate should be good at

1. Market Research :

- Conducting in-depth market research to identify key insights and industry trends.

- Work directly with stakeholders regarding industry trends and planning the direction of lead generation initiatives.

- Collect data on prospects, competitors and consolidate information into actionable items, reports, and presentations.

2. Marketing/Lead generation :

- In-depth working knowledge on Email Marketing.

- Ability to create impactful email messaging.

- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

- Co-ordinate closely with the sales team.

3. Sales Enablement :

- Experience in creating Marketing collaterals, pre & post-sale support documents.

- Helping drive business requirement discussions with clients to identify how Softdel's products & services can help them achieve business objectives.

- Create a customized pitch deck with relevant case studies.