Lead Generation Head - SaaS Product

Role Summary:

Seeking a Hubspot Certified Digital Marketeer /Content Marketeer! for a SAAS Company

To accelerate our business growth and brand visibility in the global markets we are now looking for a Head of Marketing. This individual will be responsible for growing two businesses and brands.

appNeura: appNeura offers ML/AI powered products in the Digital Experience Monitoring (DEM) and AIOps space. Product are offered as SaaS and Enterprise products.

Unique, core technology platform "P-A-S-S Application Performance Engineering and Application Performance management space.It helps its customers to proactively prevent, and solve burning problems of Performance, Availability, and Scalability in the application and technology stack, using P-A-S assurance platform and skilled team, thereby avoiding revenue and brand loss.

We are looking for a thought leader. A passionate intrapreneur who will partner with us in building High-end Technology products and solutions business from India, which aims to be a Global leader in the P-A-S-S (performance, availability, scalability and security) Assurance space.

Position: Head of Marketing

Experience: 12 to 15 years

Job Location: Bangalore

Responsibilities:

The person leading this role would be expected to,

- Drive the entire inbound marketing efforts towards setting up demand generation engine for the business

- Drive revenue growth through marketing channels

- Work with Inside sales team to deliver consistent business growth

- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability

- Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach

- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine

- Plan and deliver successful webinars every quarter

- Drive Video Marketing - Solution / Products showcase, Demo, Testimonial, and Case Studies

- Create customer presentations and contribute in building key proposals

Build Community/s

- Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)

- Generate value through Event marketing

- Would be expected to lead all communication effort including internal communication, public relations and analyst relations.

Skills & Experience:

- Ideal candidate would come with 12-15 years of experience, preferably in the business-to-business product marketing category

- Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.

- Extensive lead gen experience through digital channels

- High attention to detail and ability to manage multiple, competing priorities simultaneously

- Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.

Role Head - Marketing

Industry Type - IT Services & Consulting

Department - Marketing & Communication

Employment Type - Full Time, Permanent

Role - Category Marketing

Education

PG : MBA/PGDM - Information Technology, Marketing, Other Specialization

Doctorate :

Key Skills

digital marketing, Product Marketing, marketing communication, Marketing Strategy, internal communication