Lead - Facebook/Display Marketing - BFSI

Role:

- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition

- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.

- Improving on lead qualification framework to enable process efficiency for lower-funnel teams.

- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging, and creative formats.

- Research, assess, and implement best and emerging industry practices.

Skills:

- Hands-on experience in delivering measurable RoI and growth through performance marketing on Facebook, and other display channels

- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms.

- Demonstrated experience in regional advertising, managing launches

- Experience in managing lead gen campaigns with an online-offline business model preferred.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Understanding of analytics tools and attribution models best for the channel.