Lead - Digital Products - Banking

Role summary

- Part of a highly engaged and cross-functional talented team that champions digital product strategy and product road mapping for a suite of complex customer-facing digital experiences, delivered through a leading mobile banking application

- Trend snapper, responsible for tracking the latest innovations, digital disruptions & trends in the industry

- Contextualizing the market trends and new/ upcoming themes to define what the product strategy should be

Key roles & responsibilities

- Consistently analyze competitors and global industry leaders & fintechs to develop deep understanding of latest innovations, digital disruptions and new & upcoming trends

- Assess trends and customer behavior using web analytics to identify, analyze and implement new innovations

- Define the end-to-end product strategy from inception and determine potential business value, based on industry trends and gaps in the existing product portfolio & experience

- Utilize market and industry knowledge to translate user needs into user stories and acceptance criteria for their team

- Provide data, analysis and reporting to internal stakeholders on impact of digital products

- Lead conversion rate optimization on digital products & interventions to drive-up app store ratings

- Collaborate with design, content and agency teams to conduct user research & ensure customer experience-driven design

- Incorporate customer & business feedback into product roadmaps, effectively negotiating tradeoffs & conflicting priorities

- Create industry benchmarking reports and thought-leadership whitepapers

Qualification

Academics MBA from Tier I/II business school; minimum of a Bachelors Degree from Tier I/II institutes

Experience 8+ yrs of experience (Banking is preferred), with 4+ years in FinTechs & digital roadmaps; open to others

Key skills

Domain Expertise

1. Solid understanding of consumer/ banking/ fintech products & journeys

2. Deep knowledge of industry trends to be able to create a high value product vision

3. Experience in competitor research & analysis and industry benchmarking

4. Grasping & communication of the of voice of customers