Lead - Digital Marketing - Women Apparel Segment - Retail

Role:

- Incumbent will be responsible for Conceptualizing, planning and executing all digital marketing strategies - including Social Media, SEO/SEM, marketing database, email and display advertising campaigns.

- Creating and implementing successful social media campaigns.

Candidate Must have:

- 8+ years in Fashion/Retail/FMCG industry.

- Sound understanding of fashion and lifestyle

- Solid knowledge of website analytics tools as well ad serving tools (e.g., Google Analytics, Social Sprout, NetInsight, Omniture, WebTrends, etc)

- Experience in setting up and optimizing Google AdWords campaigns